We know that many readers were shocked by our last post that there are companies out there offering legal streams of new studio release features. With impeccable timing CinemaNow announced that they have now signed deals with 6 out of the 7 major studios:
Online movie provider CinemaNow on Tuesday said NBC Universal has agreed to offer its films to CinemaNow subscribers giving the Internet service content from one more major studio as it continues to expand.
CinemaNow allows clients to legally download films and television shows for a fee, and it now has six of Hollywood’s seven major film and TV studios as content providers. It lacks only Paramount Pictures, a unit of Viacom Inc .
The CEO goes on to claim that he expects 100% growth by the end of 2005. Someone should explain to him that two times any small number is still a pretty small number. These precentages sound great because its impossible to find out about any hard numbers in their actual revenue.
Now we could go on about why CinemaNow and their main competitor Movielink haven’t gotten anywhere very fast but Damian over at Media Thinking has said it far more succinctly than we ever could:
Why Movielink and CinemaNow don’t matter
I’m really not clear on why so much press is given to the internet-based video-on-demand (VOD) services - it’s pretty clear that they are going nowhere fast.
1. Broadband pentration, while increasing, is still a small portion of the internet population.
2. Given that the music services have had trouble signing up people, I can’t see why Movielink is going to do that much better.
3. Who wants to watch movies on their computer? I consider myself a computer person, but I’ve never wanted to watch a movie on my computer. If it’s supposed to appeal to the traveling executive, then they’ll likely just rent a DVD and play that in their laptop - who’s going to wait 2 hours to download the movie?
Unlike Damian we here at BBB watch movies on our computers all the time. But then again our motto is “we live in the future so that you don’t have to.” In your future we don’t see much Pay-Per-View on your desktop.