More Concessions to Local TV Affiliates?

10/18/2006 - 12:10 AM >> Convergence, Death of TV, Future Formats

An interesting approach:

Local news video from 16 CBS-owned television stations will be available on online portal Yahoo Inc., the companies said on Monday.

Splitting the ad revenue with Yahoo may cut profits but gives local TV affiliates a way to feel that they are not being given the cold shoulder. How long will CBS use a middleman before hosting the local stations themselves? Presumably those affiliates will want to see some profits from the online ads to make up for the lost audience share.

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