NBC embraces TV 2.0 part 2

09/26/2006 - 05:54 AM >> Convergence, Death of TV, Tech Trends

He may be stating what has been obvious to everyone for years but at least he is admitting it:

NBC Universal Chief Executive Bob Wright on Monday predicted more advertising will occur within television shows in the coming years—through sponsorship or product placement—as ad-skipping devices become more popular.

“The skipping issue is going to have a lot of different dimensions,” said Wright, speaking at an Advertising Week event in New York. One outcome, he said, would be that “advertisements will move more into the program.”

He goes on to tout “event programming” just like the Olympics that NBC has the rights to this year (what a coincidence). It seems that NBC is on a tear to embrace the inevitable this week.

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