Struggling NBC Embraces TV 2.0

09/25/2006 - 10:32 AM >> Convergence, Death of TV, The Digital Revolution

Competition does a funny thing to corporations, sometimes it even makes them consider changing their ancient patterns:

If you work at NBC Universal, beware the ides of September. Peacock staffers are sweating bullets over the impending release of what the company is calling TV 2.0, a proposed top-to-bottom reorganization of the network to streamline it for the Internet age.

Still ranked in last place among the TV networks, NBC is now deciding that some urgency has entered into the Internet-TV equation. We’ll wait and see whether they see the light or are merely adding new window dressing.

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