The Myth of YouTube is Crushed

09/27/2006 - 03:38 AM >> Death of TV, Future Formats, Tech Trends

Whenever we pointed our sharp stick of wit at YouTube (a frequent target here on BBB) many people would criticize us saying that YouTube was the inevitable future of media.

Yesterday, for the first time, third party metrics on how many videos are being watched from these types of sites was released and the results may astound you:

According to a new video report that comScore Media Metrix will begin offering starting Tuesday morning, 37.4 million unique individuals watched a video on MySpace in July. All told, they collectively watched 1.4 billion videos.

By comparison, the audience on Yahoo watched 812 million video streams, making Yahoo the No. 2 most popular video site as measured by video streams. Yahoo ranks No. 1 as measured by unique streamers (similar to unique visitors), but barely beats out MySpace.

YouTube ranks No. 3, having generated 649 million video streams in July.

Not only is YouTube not number 1, it is actually number 3. As if to rub it in, the number 1 site is less than six months old (congrats Rupert).

Naturally YouTube will cry foul and argue that the methodology for measuring traffic was flawed but regardless of their protests, the myth that YouTube is an unassailable juggernaut is dead.

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