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Larry Winokur

Larry Winokur began his career as a journalist and travel writer. On the path to earning his law degree in 1976, he worked with David Gest PR as a staff copywriter and in the representation of such clients as The Doobie Brothers, The Jackson Five and Paul Anka. In 1979 he joined Paul Baker, eight years later merging with Nanci Ryder, in the founding of Baker/Winokur/Ryder Public Relations.

A generalist with a passion for working in unexplored and challenging areas, Winokur has been a driving force in the signing and servicing of corporate, corporate entertainment, special event, hospitality, consumer product and non-profit accounts. He has represented such independent production companies as Propaganda Films, Anonymous Content, Landscape Entertainment, Mosaic Media Group and Saban, also working such exhibitors as Century Theatres, AMC Theatres, United Artists Theatre Circuit and seven major exhibitors via online movie ticketing service Fandango. In the realm of television, Winokur has also been integral in waging the launch campaigns for such new cable channels as E!, Sci-Fi Channel, Tech TV, Pax TV, TVG and Sí TV.

While spearheading trade missions to Hollywood for several U.S. governors as well as promoting independent film through representation of AFMA, Winokur has honed a reputation as a capable facilitator of business-to-business communication. His clients have included financial institutions such as Banque Paribas, real estate giants such as TrizecHahn and, given his legal background, some of the nation's largest law firms.

In the area of special events, Winokur has worked on projects for three U.S. presidents, including Habitat for Humanity's Jimmy Carter Work Project and Voices of Change '92, a fundraising gala for presidential candidate Bill Clinton featuring Barbra Streisand, while shepherding U.S. visits of Green Cross International president Mikhail Gorbachev. Winokur was responsible for staging the first Western concerts in Beijing's Forbidden City and at India's Taj Mahal for Yanni; promoting two unprecedented art exchanges in the Soviet Union; and publicizing the closure/reopening of Biosphere 2.

Among the high points of his career, Winokur was integral in the conception and production of "Stand & Be Proud," a song and video project which united multi-ethnic choirs and rival gangs across Los Angeles in the wake of the 1992 riots. His role in the project, which was adopted as the official anthem of Rebuild LA, earned him a commendation from Los Angeles Mayor Tom Bradley.