Sunday 11:44am
Bertelsmann Eying Chinese TV Market
Bertelsmann has its sights set on the Chinese TV production market! With 40 bookstores already open and another 40-50 being built, the german giant is looking for ways to expand its portfolio within the country. Although no specific plans are confirmed, the company has said it is in negotiations with both Chinese companies and government departments.
Company chairman Gunter Thielen was recently quoted as saying
"It is still impossible for a foreign company to acquire TV channels in China, but Bertelsmann may produce programs in cooperation with Chinese partners."
Bertelsmann is yet another of the major Western media conglomerates to open discussions on entering China’s television market following Sony’s joint venture plans with China Film Group.
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